Author Archives: Jeff Ryan from OCHWW - Parsippany, NJ

Oct16

The Editor Is Always… Wrong?

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Everyone who’s handled a routing job has probably seen a bizarre editorial request. Removing the word “the” from a reference, switching the order of the asterisk and the colon, adding a spelling mistake back into the prescribing information. Editorial usually has reasons for these changes—we should, at least! But often the copywriter/art director/account exec who sees […]

Posted in agency life, Editorial, Health & Wellness, Healthcare Communications, Marketing, Personal Reflections | Tagged , , , | Comments closed