Author Archives: Joanne Wunder from OgilvyHealthPR - London, EMEA

Dec17

The Death of the Press Release?

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Did all PR professionals feel a slight shudder of fear upon hearing that Ashley Brown, digital communications and social media lead for The Coca-Cola Company, has vowed to “kill the press release”? I did, but only for a moment. After all, Mr. Brown’s proclamation came during a presentation called “Brand journalism at Coca-Cola: Content, data, […]

Posted in behavior change, content marketing, Healthcare Communications, Marketing, Media Placement, press release, Public Relations, Strategy | Tagged , , , | Comments closed
Mar8

Let’s Practice What We Preach

One of the first principles of developing an effective communications strategy is the discovery or listening exercise. We conduct in-depth research and social media monitoring over a period of weeks or even months, in order to find out what our target audience thinks, how they express themselves, who they are influenced by. We perform qualitative […]

Posted in Analytics, Clients, Internal Listening, Social Media, Strategy | Tagged , , , , , , , , | Comments closed