Author Archives: Joe Gattuso from OCHWW - NJ, North America

Dec17

Brand Stories DO NOT Start With PowerPoint

As with many powerful ideas, the importance of telling brand stories has been drained of meaning and resonance for two reasons: – Overuse – Bad practice It is the second issue (bad practice) that I want to address in this blog, and specifically how bad practice in storytelling compromises the success of our new business […]

Posted in advertising, Branding, Marketing, Presentations, Strategy | Tagged , , , , | Comments closed
Jan25

Truth in Advertising

I propose that we take the well-known expression “truth in advertising” and give it a new and expansive meaning for the brave new world of healthcare, of which we are all a part. The term was first created by the Federal Government to name a set of laws protecting the consumer against false and/or harmful […]

Posted in Great Ideas, Patient Communications, Physician Communications | Tagged , , , | Comments closed