Author Archives: Joe Gattuso from OCHWW - NJ, North America


Brand Stories DO NOT Start With PowerPoint

As with many powerful ideas, the importance of telling brand stories has been drained of meaning and resonance for two reasons: – Overuse – Bad practice It is the second issue (bad practice) that I want to address in this blog, and specifically how bad practice in storytelling compromises the success of our new business […]

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Truth in Advertising

I propose that we take the well-known expression “truth in advertising” and give it a new and expansive meaning for the brave new world of healthcare, of which we are all a part. The term was first created by the Federal Government to name a set of laws protecting the consumer against false and/or harmful […]

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