Author Archives: Jon-Eric Waddell from Ogilvy CommonHealth Worldwide - New York, North America


The Battle for the Inbox: Giving Your Email Campaign a Fighting Chance


Ogilvy Healthworld Analytics’ senior consultant, Jon-Eric Waddell, breaks down the elements of a successful email campaign. Waddell takes a deeper look into how marketers can evaluate the customer journey to bring our performance to the next level.

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