Author Archives: Katy Hewett from Ogilvy CommonHeallth Behavioral Insights-Parsippany, North America


Are Infographics Right for Qualitative Insights?


Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking […]

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