Author Archives: Katy Hewett from Ogilvy CommonHeallth Behavioral Insights-Parsippany, North America

Oct3

Are Infographics Right for Qualitative Insights?

BI-Blog

Infographics are not doing qualitative research any favors. Good infographics clarify and condense complex information into more easily understandable and digestible visuals—an absolute plus in a culture that wants to utilize big data, but has a short attention span. It’s little wonder why they have become so popular, and why our clients are now asking […]

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