Author Archives: Lawrence Hannon from Ogilvy Healthworld- New York, North America

Aug5

Immunotherapy: Has the Answer to Cancer Been Inside Us All Along?

Immunology Blog Image ED

VP, group copy supervisor at Ogilvy Healthworld in New York, Lawrence Hannon, explores how the explosion of immunotherapy advancements have changed the way we look at oncology treatments.

Posted in clinical trials, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Tagged , | Comments closed
May20

Bringing Sexy Back…to Science

disease management

Thank God for The Big Bang Theory. They’ve made it cool to be a nerd again. While traditional brand attributes (efficacy, safety, dosing, etc) will always be of key importance, the last few years have seen a renaissance of scientific enlightenment as physicians across disciplines take a closer look at not only how well a […]

Posted in behavior change, Content Strategy, copywriting, Creativity, Data, Efficacy, Healthcare Communications, Learning, Marketing, Medicine, Pharmaceutical, Physician Communications, positioning, Science, Strategy | Tagged , , , , , | Comments closed