Author Archives: Lori Gittleman from Ogilvy CommonHealth Market Access - Connecticut, North America


For Optimized Brand Strategies, Look to Market Research

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The most impactful brand strategies live in a balance between creativity and effectiveness. Ogilvy CommonHealth Market Access’ SVP, market research and strategy, Lori Gittleman, examines the crucial role of market researchers to drive effectiveness through the process of gathering facts, give them meaning, and make actionable recommendations for clients.

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