Author Archives: Martha Walz from Ogilvy CommonHealth, Parsippany, NJ

Oct1

4 Key Takeaways From the OCHWW Marketing Summit 2015

Martha CMO Blog2_ED

Ogilvy CommonHealth’s senior content strategist, Martha Walz, reflects on her experiences at the Ogilvy CommonHealth Worldwide Marketing Summit 2015 to deliver the most insightful moments from the speakers, panels, and more.

Posted in advertising, agency life, Analytics, behavior change, Branding, Creativity, Culture, Data, Design, Digital, Digital Advertising, Global Marketing, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Social Media, Strategy, Technology, Wearable Health Technology | Comments closed
Apr15

ResearchKit: A Medical Research Revolution?

Research Kit Blog Image Sized

Ogilvy CommonHealth’s senior content strategist, Martha Walz, discusses if Apple’s ResearchKit will live up to its promise of turning the iPhone into a powerful tool for medical research.

Posted in adherence, Apps, behavior change, Design, Digital, Health & Wellness, Healthcare Communications, Strategy, Technology, Wearable Health Technology | Comments closed
Jul2

FDA Social Media Draft Guidance Released June 2014

fda

Leading up to its final guidance to be released in July 2014, the FDA has released draft guidance on how pharmaceutical companies and medical device manufacturers should interact with social media platforms with regard to fair balance and brand messaging. The first part of the recently released recommendations is focused on how companies post advertising […]

Posted in advertising, content marketing, Digital Advertising, Health & Wellness, Healthcare Communications, Marketing, Social Media, Technology | Tagged , , , , | Comments closed
Apr17

Multi-Screen Is the New “Mobile First”

screens

For the past few years, “Mobile first!” has been the rally cry of marketers. The idea was to design websites and ads to work on mobile devices first to account for the growing smartphone- and tablet-using audience. But mobile first is already obsolete; if your strategy doesn’t have multiple screens in mind, then your strategy […]

Posted in advertising, content marketing, Content Strategy, Creativity, Data, Digital, Digital Advertising, Healthcare Communications, Media, Multi Channel Marketing, Strategy, Technology | Tagged , , , , | Comments closed
Mar12

SXSW 2013: The Mobile Healthcare Revolution

Fitness+App

Mobile has come to healthcare, and in a big way. From digital healthcare products that created a buzz at CES in January to innovative new fitness apps on display at SXSW this week, it’s clear to see that mobile technology will change the way we manage our health. But it also has the potential to […]

Posted in Apps, Digital, Health & Wellness, Social Media, SXSW Interactive, Technology | Tagged , , , , | Comments closed
Mar8

SXSW 2013: How Zombies Are Helping Us Get Fit

Zombies Running_1

Zombies seem to be everywhere these days, from the big screen (Zombieland, 28 Days Later)  to the small screen (The Walking Dead), to the smallest screen (Plants vs. Zombies). And now they are invading our fitness regimes as well, thanks to a new app, Zombies, Run!, an app that combines immersive storytelling with video game […]

Posted in behavior change, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Tagged , , , , | Comments closed
Jan18

Consumer Electronics Show 2013 (2 of 4): Digital Healthcare Goes from Geek to Chic

HAPIfork

Digital healthcare has finally gone mainstream, as evidenced by the speaker presentations and products that created a buzz at the Consumer Electronics Show (CES) last week in Las Vegas. Long known as a tech geek paradise, CES showcases the latest and greatest in cutting-edge consumer electronics. A keynote presentation, given by Verizon CEO Lowell McAdam, […]

Posted in Apps, behavior change, Consumer Electronics Show, Digital, Health & Wellness, Healthcare Communications, Marketing, Technology | Tagged , , , , , , | Comments closed