Author Archives: Matt Balogh from Ogilvy CommonHealth - Parsippany, North America

Mar21

The Future of Wearables at SXSW 2014

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As you might have imagined, the conversation around wearables was booming at SXSW this year.  But they weren’t talking about FitBit or Fuelband as you might expect.  They were talking about what comes next, after we’ve quantified our surface vitals. “I got bored with how many steps I walked every day and quickly got used to […]

Posted in behavior change, Data, Digital, Healthcare Communications, SXSW, Wearable Health Technology | Tagged , , , , , | Comments closed
Feb26

Digital Trends Impacting US Healthcare – Infographic

Infographic of important technologies that impact digital healthcare marketing.

In the past year, digital innovations have brought about new markets and channels for digital health interactions. This infographic is a visual mapping of the technologies and innovations which are already playing a key role in shaping the future of healthcare and the experiences and journeys which surround it. Of course the ACA is affecting healthcare […]

Posted in adherence, advertising, Data, Digital, Digital Advertising, Healthcare Communications, Infographics, Managed Care, Marketing, Media, Medical Education, Multi Channel Marketing, Patient Communications, Physician Communications, Research, Social Media, Strategy, Technology | Tagged , , | Comments closed
Jul3

Five Kinda Digital Trends for 2013

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When I first began writing this post it was about technology, because that’s been my focus for many years. As I began diving into it, however, I found something I didn’t expect. Five digital trends that are hardly digital at all because, as one article puts it, “e-marketing” has become just “marketing.” If you’re not […]

Posted in Digital, Great Ideas, Healthcare Communications, Marketing, Technology | Tagged , , | Comments closed
Mar11

SXSW 2013: BIG Data and Personal Technology at SXSW

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Big data isn’t new. We’ve been talking about it for years. What’s new is where it’s coming from and what we’re doing with it. When it comes to personal information, the term big data used to be synonymous with Big Brother. Google, DoubleClick, pretty much anything you did online was tracked, categorized, and sold. The […]

Posted in behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Social Media, SXSW Interactive, Technology | Tagged , , , , , , , | Comments closed
Jan18

Consumer Electronics Show 2013 (1of 4): Born Mobile

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This year, for the first time ever, the Consumer Electronics Show (CES) was kicked off with a keynote from a mobile company. Dr. Paul Jacobs, Chairman and CEO of Qualcomm, set the tone for CES with his presentation entitled Born Mobile (full video source: http://www.qualcomm.com/ces). Here are some highlights on what he had to say […]

Posted in Consumer Electronics Show, Digital, Health & Wellness, Healthcare Communications, Marketing, Technology | Tagged , , , , , , , , , , | Comments closed