Author Archives: Melanie Bonomolo from OCH Medical Media, New York, North America

Oct11

High Hopes for Better Banners

Banners have appeared in the same size and location on websites for many years. Over time, people have become trained to subconsciously block them out. This is known as banner blindness or burnout. Earlier this year, the┬áInteractive Advertising Bureau (IAB) rolled out new ad units aimed at revitalizing the digital marketplace.┬áIn February, they debuted their […]

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