Author Archives: Michele Moss from Ogilvy CommonHealth Consumer Care - NJ, North America

Sep13

What Happens When a Consumer Becomes a Patient?

It happens to all of us, sooner or later. Whether it’s a health concern your doctor brings up during a routine office visit. Or you ask your doctor about a medicine you saw advertised on TV, online, in a brochure in the waiting room, or something health-related a friend or family member told you. At […]

Posted in behavior change, Education, Health & Wellness, Healthcare Communications, Learning, Marketing, Patient Communications | Tagged , , , , , | Comments closed
Aug2

Still Crazy After All These Years

I bought a car once because I liked the TV commercial. And I didn’t even like the car. Crazy, huh? It was those TV spots with the Crocodile Dundee guy, Paul Hogan, that made me yearn to take the wheel of the then brand new Subaru Forester. The spots had him teaming up Indiana Jones-style […]

Posted in Access, advertising, agency life, Branding, Clients, Creativity, Great Ideas, Healthcare Communications, Managed Care, Marketing | Tagged , , , , , , | Comments closed