Author Archives: Mike Rodionov from Ogilvy Healthworld - New York, North America

Mar25

SXSW 2014: True Potential of Social Media in Healthcare Is Still Ahead of Us

sxsw logo

Over a single-week period, SXSW Interactive hosts hundreds of presentations and panels. What was interesting to note this year, compared to the last few, is that a large percentage of healthcare discussions were now hosted on the stages of the two main convention centers, alongside all major celebrity keynotes. Among many trends and ideas that […]

Posted in Apps, Data, Digital, Healthcare Communications, Physician Communications, Social Media, SXSW, SXSW Interactive, Technology | Tagged , , , , , , , , , | Comments closed
Feb13

You Might Not Realize It, But You Can Be Working For The MI6

MI6

What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are […]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Tagged , , , , , , | Comments closed