Author Archives: Nancy Malaga from Ogilvy CommonHealth RedWorks- NJ, North America


5 Outrageous Claims from Pharmaceutical Advertising

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Does the public actually believe the pharmaceutical ads they see on TV? Will a doctor change a treatment plan based on a new popular drug advertised on TV that everyone is talking about? According to a 2004 FDA survey, the answer is yes. Doctors feel pressure from their patients to prescribe a brand name drug […]

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Native Content

Considering the Impact of Digital First MIT is taking the lead recently, promoting a concept called “Digital First.” On the subject of Digital First, Jason Pontin, editor in chief of Technology Review, an MIT publication, is quoted as saying: “Henceforth…we’ll publish nothing first in print…We feel we can better serve our various audiences on electronic […]

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