Author Archives: OCHWW Correspondents Reporting from SXSW

Apr20

Forget Mobile First, Think Customer First

23

Ogilvy CommonHealth’s chief technology officer, Matt Balogh, reflects on his time at SXSW Interactive 2015 and explains how a user-centric model of thought is imperative for new forms of innovation across all sectors.

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Apr14

SXSW 2015: Connected Health Is Here to Stay

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Ogilvy CommonHealth’s senior content strategist, Martha Walz, takes a look back at her time at SXSW Interactive 2015, and explains how the gathering of health data will push the development of a connected health environment.

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Apr10

Taking SXSW Back to the Healthcare Workplace

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Ogilvy DigitalHealth’s managing partner, Simon Stebbing, reflects on his time at SXSW Interactive 2015 and explains some overarching themes of the festival that will impact the healthcare industry.

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Mar24

SXSW Interactive Journal: Day 5 Part 2

Nancy Harhut

Ogilvy CommonHealth’s chief technology officer, Matt Balogh, delivers his takeaways from this SXSW Interactive presentation about incorporating persuasive scientific principles into interactive marketing to influence healthcare and adherence.

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Mar17

SXSW Interactive Journal: Day 5 Part 1

The Imaging Center at UCSF

Ogilvy CommonHealth Worldwide’s Martha Walz explains her takeaways from the “How Video Games Are Disrupting Medicine and Education” presentation at SXSW Interactive. Check out how video games may be a therapeutic tool for rewiring the brain.

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Mar16

SXSW Interactive Journal: Day 4 Part 1

Alan Greene, Linda Avey, Sam De Brouwer, & Jessica Richman

Ogilvy CommonHealth’s Martha Walz delivers her takeaways about how open health data can lead to patient-centric care from today’s SXSW presentation: “Decoding Our Bodies: A New Era of Citizen Health”.

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Mar15

SXSW Interactive Journal: Day 3 Part 3

Mariya Yao taking the stage at SXSW 2015

Ogilvy CommonHealth’s Matt Balogh chronicles this SXSW presentation’s, Rapid Iteration on Mobile, strategies and frameworks that can make mobile technologies a successful venture.

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Mar15

SXSW Interactive Journal: Day 3 Part 2

Nelson Figueiredo, Martha Walz, Simon Stebbing, Kofi Annan, Alex Cho, & Dan Chichester

Ogilvy CommonHealth’s Martha Walz explains how hospitals can use gaming strategies to help engage healthcare professionals via the SXSW presentation, “Gaming the Hospital for High-Quality Patient Care”.

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Mar15

SXSW Interactive Journal: Day 3 Part 1

Would You Torture a Robot?

Ogilvy CommonHealth’s chief technology officer, Matt Balogh, examines the human connection to artificial intelligence & how this can lead to healthcare behavior changes through the eyes of SXSW’s presentation “Would You Torutre a Robot?”.

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Mar14

SXSW Interactive Journal: Day 2 Part 1

Day 2 Part 1

Ogilvy CommonHealth’s senior content strategist, Martha Walz, delivers her insights gained from the “Digital Health and Consumerization of Healthcare” presentation at SXSW Interactive 2015.

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