Author Archives: Peter von Bartheld from Ogilvy Healthworld - New York, North America


Fax: The Forgotten Tactic

fax machine

You may be missing the proverbial marketing boat by not including fax in your marketing mix when communicating to healthcare professionals and their office staff. Faxing still works, and your audience wants them. Why do we select the tactics we do? Historical performance, logic, and strategic context go into creating campaigns for clients. Consideration for […]

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Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless


Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

Posted in adherence, Analytics, behavior change, Data, Healthcare Communications, Marketing, Patient Communications, Strategy | Tagged , , , , , , , , | Comments closed