Author Archives: Rhiannon Preston from Ogilvy Healthworld - London, EAME


Knowledge Management

knowledge is power

Ignoring the fact that Australia is a very long way from the UK and that I have an intense fear of spiders, snakes and sharks, I recently took a trip Down Under.  My Aussie mates (actually mostly British ex-pats but all of whom have developed that distinct accent of turning every statement into a question) […]

Posted in Data, Efficacy, Healthcare Communications, knowledge management, Learning | Tagged , , , | Comments closed


An apology to fans of Gotham as this blog post isn’t about the awesome Batman having a siesta prior to launching an attack on the Joker but on the (often somewhat fudged) acronym names given to clinical trials in the pursuit of creating a captivating trial identity. So which clinical trials were betrothed with BATMAN, […]

Posted in clinical trials, Great Ideas, Research | Tagged , , , , , | Comments closed