Author Archives: Robert Egert from Ogilvy CommonHealth - Parsippany, North America

Mar13

SXSW 2014: Technology and Society

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In Part 2 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at technology and society. THE GREAT MERGE The Idea: Society and technology are now one. Ubiquitous mobile access combined with digitization of every aspect of our lives means that what happens […]

Posted in Data, privacy, Science, SXSW, Technology | Tagged , , , , , | Comments closed
Mar11

SXSW 2014: Technology and Health

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In Part 1 of his SXSW blog series, Robert Egert recaps some of the SXSW themes that are transforming the way the world looks at healthcare. Massive—that’s the first thing you need to understand about the SXSW experience. At any given time, there are 30 to 50 events to choose from taking place in multiple […]

Posted in clinical trials, Data, Health & Wellness, Healthcare Communications, Pharmaceutical, Science, SXSW | Tagged , , , , , , | Comments closed
Oct16

How Social Media Turned User Experience Upside Down

In the early days of the Internet, the web was essentially a collection of pages connected by links. The Internet user experience was called browsing for a reason: We’d jump from page to page in a haphazard way with little connection between each site. Our selection of where to go might have started with a […]

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