Author Archives: Rohit Sahgal from Ogilvy CommonHealth Asia Pacific - Singapore


Don’t Worry, Be Monkey


Ogilvy CommonHealth Asia Pacific’s managing director, Rohit Sahgal, examines the health and behavior changes that occur for millions during two major cultural traditions: the Lunar New Year and India’s Kumbh Mela pilgrimage.

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Asia and the Art of Pervasive Perseverance

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In less than two months, a religious festival takes place that is so fantastically crowded and celebratory that it seems unreal. Officially listed as the largest human gathering in the world, the northern Indian city of Allahabad at the confluence of the Yamuna, Ganges and Saraswati rivers will witness as many as 100 million people […]

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