Author Archives: Shelagh Brooke from OCHWW- Parsippany, North America

Sep10

Zombies and the Cultural Tension Surrounding Healthcare

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As the healthcare experts of Ogilvy, we understand that people are motivated to change behavior in response to a tension in their lives—that gap between where they are now and where they want to be.  Often, recognition of this tension is in response to an event—a diagnosis, a heart attack, a bad test result, hitting […]

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