Author Archives: Skot Kremen from OCH Interactive Marketing - NJ, North America


When Designing for the Web, Less Is More

As a user experience professional, I am puzzled when I hear people say that web users want choice, or that the more options a web design gives people the better.  On first glance this might seem like an obvious and intelligent approach. Why wouldn’t people want more choice, especially in situations where there are many […]

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