Author Archives: Stephanie O'Hagan from OgilvyHealthPR - London, EMEA

Feb22

Making Good Out of the Bad: Top Tips for Effective Crisis Management

Crisis

Observing a team during times of crisis is sometimes like watching young children on a football field.  Everyone is so busy running after and tripping over the ball that they forget to keep to their positions.  One of the ways we help our clients overcome the overwhelming urge to deal with a crisis the way […]

Posted in agency life, behavior change, Healthcare Communications, Learning | Tagged , , , | Comments closed
Jul12

Mum, Dad, Reading Glasses, Arthritis and…iPhones?

“Pass me my reading glasses, will you? I can’t see the screen.” For those of us working in the healthcare communications industry, words like apps, social media, digital, mhealth and self-management are part of everyday life. But what words make up the everyday life of our parents and grandparents? Well I don’t know about you, […]

Posted in advertising, Education, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Social Media, Strategy, Technology | Tagged , , , , , , , , , , , , | Comments closed
Apr5

Ogilvy Healthworld Idea Shop: Bringing Limitless Creativity to Healthcare Communications

Last year, I participated in an Idea Shop hosted by Ogilvy & Mather UK. Idea Shop is a “pop-up agency” with volunteers from Ogilvy & Mather UK giving their own time to come and offer free marketing ideas to small local businesses, charities, entrepreneurs and community projects. I spent a day at the pop-up shop […]

Posted in Branding, Creativity, Great Ideas, Healthcare Communications, Idea Shop, Marketing, Networking, Social Media, Strategy, Technology | Tagged , , , , , , , , , , , , , , , , , , , , | Comments closed