Author Archives: Stephen Lubiak from OCH Payer Marketing- NJ, North America

Jun11

The Next Phase of Pharmaceutical Value Propositions Needs to Include the Real Meaning of Synergy

Synergy Blog Image

Ogilvy CommonHealth Payer Marketing’s SVP, business intelligence and analysis, Stephen Lubiak, examines the opportunity for pharmaceutical manufacturers to lend significant credibility in clinical research and highlight synergy to demonstrate value to stakeholders.

Posted in clinical trials, Data, Education, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Science, Strategy, Technology | Tagged | Comments closed
May8

Is It “Health Insurance,” or Merely Prepaid Health Care?

Pill

The Affordable Care Act’s (ACA) goal is to provide health insurance coverage to those without it now, and it uses 2 main mechanisms to do so. It penalizes individuals without insurance, thereby encouraging them to sign up for health insurance. (In order to support this effort, the law creates state insurance exchanges to offer health […]

Posted in Access, behavior change, Health & Wellness, Healthcare Communications, Managed Care, Patient Communications, Reimbursement | Tagged , , , , , , , , , , , | Comments closed
Jul5

Will Health Plans Of The Future Take Care Of Widows And Orphans?

“Widows and orphans” is a long-established phrase that connotes one of the neediest segments of societies. Throughout time, communities have been asked (or commanded, as in the Bible) to support them in some way. One modern-day version of this support takes the form of estate planning. In the 20th century, stocks that provided a relatively […]

Posted in Access, Analytics, Clients, Customer Relationship Marketing, Global Marketing, Health & Wellness, Healthcare Communications, Managed Care, Marketing, Patient Communications, Physician Communications, Research, Statistics, Strategy, Technology | Tagged , , , , , , , , , , , , , , , , | Comments closed