Author Archives: Terrence Rouse from Ogilvy CommonHealth Worldwide - Parsippany, NJ

May1

Oncologists to Initiate Discussion Around Value

money stethoscope

Earlier this month a new initiative was announced to encourage oncologists to discuss the price and relative value of cancer medicines with their patients. No, this was not driven by executive fiat as part of the ACA, nor is it the brainchild of an insurance carrier. Instead, it comes from the American Society of Clinical […]

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Apr4

Positioning: Impossible!

Circle in Square

For most of us, working in pharmaceutical marketing is a joy. We are challenged to use our brains daily and we find the marriage of science and creativity a fulfilling career path. But there are at least two aspects of mainstream advertising where I become jealous of our consumer packaged goods brethren: 1) when they […]

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