Author Archives: Toby Pickford from Ogilvy CommonHealth Asia Pacific - Sydney, Austrailia


Do we need a healthcare awards show?


Ogilvy CommonHealth Asia Pacific’s creative director in Australia, Toby Pickford, takes a honest look at the current state of healthcare award shows, and explains how awards can adapt to today’s dynamic healthcare environment.

Posted in advertising, agency life, awards, behavior change, Branding, Clients, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, Marketing, Media, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Comments closed

We Meowed at Lions Health in Cannes

cannes meow

Can you believe it’s been almost two months since the very first Lions Health at Cannes! I am actually kicking myself for not writing this sooner, but you know how it goes. Overall, I thought the standard of work was high, and that’s what you would expect for this type of event. I wouldn’t say […]

Posted in awards, Cannes Festival, Creativity, Healthcare Communications, Media | Tagged , , , , | Comments closed

We Can Be Sexy Too

Toby Pickford thumbnail

Hello, is that Terry Savage, the chairman of the Lions Festivals? This is Toby Pickford here, Creative Director of Ogilvy CommonHealth Sydney. How’s it going? I hear health has been added to the largest and most prestigious annual event celebrating creative advertising and communications. This is great news! Finally we can stand side-by-side with our […]

Posted in Cannes Festival, Health & Wellness, Healthcare Communications, Humor, Personal Reflections | Tagged , , , | Comments closed