Author Archives: Tracy Bender from Ogilvy CommonHealth - Parsippany, North America

May16

The Challenge of Change–Breaking Out of Your Comfort Zone

POP flyer

J-codes. ICD-9 codes. CPT codes. UB-04 forms. Medicare reimbursement appeals. Care Management Strategy and Solutions. Formulary access. Business case. Value prop. These are just a few of the vocabulary words from a whole new language I’ve been learning—the language of Payer. I’ve spent 20+ years in pharmaceutical advertising—long enough that I truly thought there was […]

Posted in agency life, career decisions, copywriting, Creativity, Healthcare Communications, Learning, Managed Care, Payer Marketing, Personal Reflections, Reimbursement | Tagged , , , | Comments closed