Author Archives: Vivian Xia from Ogilvy Healthworld - New York, North America


Numbers Don’t Lie—But They Could Be Trying to Tell You More

data tablet

An advantage of analytics that is often extolled or capitalized on is the sleek, easily consumed result at the end of miles and miles of data. It is an alluring power, to be sure, and the ability to see past the noise to extract core performance metrics is certainly foundational. Practically, however, these extractions may […]

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