Author Archives: William Renzo from OHW Payer Marketing - NJ, North America

Nov22

Payer Marketing—What Happened to the Good Old Days?

prescription pad

Life was easy in the early days of payer marketing: create a formulary kit, negotiate a market share agreement with tier 2 status, and pull it through with some fancy formulary status flashcards. Yes, life was good back then. Did I say formulary kit? Yep, those have changed as well. The executive summary of AMCP’s […]

Posted in Access, advertising, Healthcare Communications, Managed Care, Marketing, Physician Communications, Reimbursement | Tagged , , , , , | Comments closed
Apr12

Specialty Pull-Through (It’s Not The Pull-Through We Grew Up With!)

As pharma companies continue to fight a more generic market and strive to maximize their access, the one term you hear time and time again in brand marketing circles is “pull-through.” For the past 15 years, pharma has viewed pull-through as the art of maximizing preferred tier status at a health plan—usually the result of […]

Posted in Access, Branding, Managed Care, Marketing, Reimbursement, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , | Comments closed