What's on our minds.

Dec17

Woo Hoo!

Whether you are selling an idea to a client or friend, the process of strategic influence drives a lasting impact on an audience. Ogilvy CommonHealth Medical Marketing’s SVP, management supervisor, Meredith Levy, examines different styles of relationship-based and emotionally intelligent persuasion to sell your ideas.

Posted in agency life, Art, career decisions, Creativity, Culture, Design, Great Ideas, Humor, leadership, Learning, Networking, positioning, Strategy | Tagged | Comments closed
Dec8

Biosimilars: You Won’t Feel a Thing (For Now, Anyway)

Ogilvy CommonHealth Payer Marketing’s associate account group supervisor, Claire Pisano, discusses how the introduction of biosimilars will shake-up the healthcare landscape. But before the wide adoption of these new products, there are many hurdles to be addressed.

Posted in Access, Branding, clinical trials, Design, Health & Wellness, Healthcare Communications, medical affairs, Pharmaceutical, Pharmacists, Research | Tagged | Comments closed
Dec3

The Difference Between a Job and the Work

Meetings.Commutes.Promotions. The answer to “What type of work do you do?” is a complex request. Ogilvy CommonHealth Payer Marketing’s EVP, director of operations, Jenita McDaniel, highlights the many ways our daily routines are only part of the work we do.

Posted in advertising, agency life, Blogging, career decisions, Creativity, Culture, employment decisions, Great Ideas, Health & Wellness, leadership, Personal Reflections, Work-life | Comments closed
Nov30

Modernizing Healthcare Communications

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Ogilvy CommonHealth’s SVP, director of engagement strategy, Chris Cullmann, draws from his experiences at the Ogilvy CommonHealth Worldwide Marketing Summit to examine today’s healthcare marketing environment and how this model is adapting to the integration of digital technology, increasingly informed patients, regulatory pressures, and more.

Posted in Branding, Content Strategy, Creativity, Data, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Pharmaceutical, Social Media, Strategy | Tagged | Comments closed
Nov24

The Battle for the Inbox: Giving Your Email Campaign a Fighting Chance

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Ogilvy Healthworld Analytics’ senior consultant, Jon-Eric Waddell, breaks down the elements of a successful email campaign. Waddell takes a deeper look into how marketers can evaluate the customer journey to bring our performance to the next level.

Posted in Analytics, Branding, Content Strategy, Data, Digital, Digital Advertising, Strategy, Technology | Tagged | Comments closed
Nov11

Social media: does it affect our mental health?

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Ogilvy HealthPR’s social media manager in the London, Rebecca Canvin, draws from discussions at Social Media Week in London to examine the pros and cons of social media’s influence on our mental health.

Posted in behavior change, content marketing, Content Strategy, Creativity, Culture, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Media, Mental Health, Social Media, Strategy | Comments closed
Nov4

I’m excited about the new Facebook Search!

Facebook Search

Ogilvy CommonHealth’s engagement strategist, Ivan Ruiz, breaks down the newest update to Facebook’s Search tool and what this means for users, marketers, and brands.

Posted in advertising, Analytics, Branding, Content Strategy, Creativity, Data, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Media, Media Placement, Physician Communications, Social Media, Strategy, Technology | Comments closed
Oct30

Learning to Speak Agency

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Ogilvy CommonHealth’s senior copywriter, Cynthia Ryan, recounts her professional transition from medical journal to healthcare advertising agency, and the unique language that allows agencies to captivate, educate, and effect change.

Posted in advertising, agency life, behavior change, Branding, Culture, Digital Advertising, Direct-to-Consumer, employment decisions, Great Ideas, Healthcare Communications, Marketing, Strategy | Comments closed
Oct20

Do we need a healthcare awards show?

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Ogilvy CommonHealth Asia Pacific’s creative director in Australia, Toby Pickford, takes a honest look at the current state of healthcare award shows, and explains how awards can adapt to today’s dynamic healthcare environment.

Posted in advertising, agency life, awards, behavior change, Branding, Clients, Creativity, Culture, Design, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, Marketing, Media, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Comments closed
Oct15

Pitch Perfect?

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Ogilvy CommonHealth’s creative director in New Jersey, Chris Herz, delivers his takeaways and advice from a recent successful pitching experience.

Posted in advertising, agency life, Brand Awareness, Branding, Clients, Creativity, Culture, Design, Digital, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, leadership, Marketing, pitching, Planning, Presentations, Strategy | Comments closed