What's on our minds.

Oct9

Analytics, With a Side of Bacon

Bacon Blog

Ogilvy CommonHealth Worldwide’s manager, analytics, Anthony Danzi, gives a modern-day twist on a classic phrase “knowledge is power” to explain the immense opportunity for big data and analytics to empower today’s marketing environment.

Posted in advertising, Analytics, Branding, content marketing, Content Strategy, Culture, Data, Design, Digital, Healthcare Communications, Statistics, Strategy | Comments closed
Oct5

At the crossroads of health, wellness, technology, and marketing

2015 Marketing Summit Template_BLOG

Ogilvy CommonHealth’s engagement strategist, Ivan Ruiz, goes from stage to storyteller as he recounts the most insightful moments of the 2015 Ogilvy CommonHealth Marketing Summit. Mr. Ruiz draws from his first-hand experience with each presenter to understand the complex web of connectivity between wellness, technology, and person-centricity in today’s healthcare environment.

Posted in advertising, agency life, behavior change, Blogging, Branding, content marketing, Creativity, CRM, Culture, Customer Relationship Marketing, Data, Design, Digital, Digital Advertising, Global Marketing, Great Ideas, Health & Wellness, Healthcare Communications, Innovate, Multi Channel Marketing, Patient Communications, Payer Marketing, Physician Communications, Social Media, Statistics, Strategy, Technology | Comments closed
Oct1

4 Key Takeaways From the OCHWW Marketing Summit 2015

Martha CMO Blog2_ED

Ogilvy CommonHealth’s senior content strategist, Martha Walz, reflects on her experiences at the Ogilvy CommonHealth Worldwide Marketing Summit 2015 to deliver the most insightful moments from the speakers, panels, and more.

Posted in advertising, agency life, Analytics, behavior change, Branding, Creativity, Culture, Data, Design, Digital, Digital Advertising, Global Marketing, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Social Media, Strategy, Technology, Wearable Health Technology | Comments closed
Sep18

Infographic: Smartphone Use Among Physicians

Smartphones and the future of Healthcare

Ogilvy CommonHealth’s engagement strategist, Ivan Ruiz, uses this infographic to examine the increasing importance of smartphones as a key metric of digital adoption and acceptance among today’s physicians.

Posted in advertising, behavior change, Creativity, Data, Design, Digital, Digital Advertising, Healthcare Communications, Infographics, Learning, Medical Education, Patient Communications, Physician Communications, Presentations, SEO, Strategy | Comments closed
Sep11

Wait Up!

Karen Rose Redworks Blog Image_ED

Ogilvy CommonHealth’s VP, director editorial operations, Karen Rose, draws from personal experience to analyze elements of a level-headed decision making process in precarious situations.

Posted in agency life, Blogging, Culture, Great Ideas, Health & Wellness, Humor, leadership, Learning, Work-life | Tagged | Comments closed
Sep3

Mobile in Healthcare: The Future?

Mobile Healthcare Blog Image

Ogilvy CommonHealth Worldwide’s Emily Kremens discusses the explosion of mobile technology in healthcare and how mobile health data is helping patients, doctors, and pharmaceutical companies in new and innovative ways.

Posted in advertising, Analytics, behavior change, Data, Design, Digital, Health & Wellness, Healthcare Communications, Medical Education, Patient Communications, Physician Communications, Strategy, Wearable Health Technology | Comments closed
Aug26

Plus ça change, plus c’est la même chose

Dave Chapman Blog Image August 2015 ED

In an ever-changing industry landscape, Ogilvy CommonHealth Worldwide’s EVP, Global Business Integration and Intelligence, David Chapman, explores the elements of agency life that are essential to remain as the foundation of developing exceptional relationships inside and outside of an organization.

Posted in advertising, agency life, Clients, Culture, Customer Relationship Marketing, Great Ideas, positioning | Comments closed
Aug21

Helping Clients Navigate Compliant Communications for FDA-regulated Products

Helping Clients Navigate Compliant Communications for FDA-regulated Products IMAGE_ED

Ogilvy CommonHealth’s director of engagement strategy, Brandie Linfante, breaks down the most recent changes to Google’s paid search engine advertising policies and what this means for healthcare marketers.

Posted in advertising, Analytics, Apps, Brand Awareness, Branding, Clients, Content Strategy, Design, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Physician Communications, SEO, Statistics, Strategy, Technology, Uncategorized | Tagged | Comments closed
Aug14

The Client’s Always Right…Except When They Aren’t

Darlene Dobry Med Mktg Blog Image ED

Darlene Dobry, managing partner of Ogilvy CommonHealth Worldwide in New Jersey, delivers her insights about how agencies can foster successful client relationships built on trust, truth, transparency, and respect.

Posted in advertising, agency life, behavior change, Branding, career decisions, Clients, Creativity, Culture, Design, Health & Wellness, Healthcare Communications, Learning, Partnerships, Strategy | Comments closed
Aug5

Immunotherapy: Has the Answer to Cancer Been Inside Us All Along?

Immunology Blog Image ED

VP, group copy supervisor at Ogilvy Healthworld in New York, Lawrence Hannon, explores how the explosion of immunotherapy advancements have changed the way we look at oncology treatments.

Posted in clinical trials, Health & Wellness, Healthcare Communications, Medical Education, Medicine, Pharmaceutical, Physician Communications, Strategy | Tagged , | Comments closed