Tag Archives: access

Mar6

The Power of Payer: Prescribe All You Want…We Can Block You!

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Remember the Doritos slogan, “Crunch all you want, we’ll make more!”? What a mantra, supply and demand. So simple. So obvious. Sure, prescriber demand plays a role in how available some drugs are, but at the end of the day health plans and formulary P&T committees within hospitals and large practices make category decisions that […]

Posted in Access, Branding, Clients, Healthcare Communications, Managed Care, Marketing, Reimbursement | Also tagged , , , , , | Comments closed
Aug29

Communicating Value in Our Changing Healthcare System

Recently, the Supreme Court of the United States issued a 5-4 ruling essentially upholding the entirety of the 2010 Affordable Care Act (ACA). Many Americans, including the millions working in the healthcare industry, have questions about what the SCOTUS decision means. As many of the provisions of the law come on-line in 2014, the full […]

Posted in Access, behavior change, Efficacy, Healthcare Communications, Patient Communications, Physician Communications, Reimbursement, Strategy | Also tagged , , , , , , , , , | Comments closed