Tag Archives: adherence

Aug21

Adherence Is a Dirty Word

Adherence Picture Blog

Instant gratification is not fast enough. That’s the short answer to what derails (or drives) patient engagement. It’s simple really—you’re asking someone to change their routine, visit the doctor, spend their money, change their lifestyle—for something that doesn’t necessarily have a recognizable payoff tomorrow. We design programs, apps, and all kinds of resources to “encourage […]

Posted in Access, adherence, Culture, Healthcare Communications, Patient Communications | Also tagged , | Comments closed
Feb28

How Can Self-monitoring Best Support Behaviour Change?

3907691

Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Also tagged , , , , , , | Comments closed
Feb13

You Might Not Realize It, But You Can Be Working For The MI6

MI6

What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are […]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Comments closed
May30

The Parent Factor—How to be a Good Daughter and Pharma Marketer

Patient Doctor Thumbnail

When my mother was recently diagnosed with COPD, I thought I could help her. We had worked on the gold-standard treatment for a decade, knew the data, the leading clinicians in the field and the course of the disease. However, knowing the answers is one thing, effectively communicating them to a parent is quite another. […]

Posted in adherence, Direct-to-Consumer, Education, Healthcare Communications, Marketing, Patient Communications | Also tagged , , , , | Comments closed
May21

Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless

Dart

Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

Posted in adherence, Analytics, behavior change, Data, Healthcare Communications, Marketing, Patient Communications, Strategy | Also tagged , , , , , , , | Comments closed
Apr25

When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive Adherence?

Shopping Key

Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a different website. Suddenly an ad pops up on your screen…for that item you had in the shopping cart the […]

Posted in adherence, advertising, Analytics, behavior change, Data, Digital, Healthcare Communications, Patient Communications, Research, Strategy | Also tagged , , , , , | Comments closed
Jul19

A “Credit Score” for Medication Adherence?

In June of 2011, FICO—originator of the credit score in 1956—introduced a medication adherence score model that predicts patient adherence to prescription medications. Approximately 3 million Americans were to have an adherence score by the end of 2011 and an additional 10 million are expected to have one by 2012.  If proven a predictor of […]

Posted in Access, adherence, advertising, Direct-to-Consumer, Efficacy, Health & Wellness, Healthcare Communications, Marketing, Patient Communications | Also tagged , , , , , | Comments closed
Jun19

Time To Get Serious About Gaming

It’s game time We live in a world that has incredible medicines, highly trained medical staff and easy access to masses of medical information. In addition, pharmaceutical companies and other organizations strive relentlessly to increase disease and product awareness. Yet people are still ignorant about their health, and the healthcare industry struggles to drive significant […]

Posted in advertising, Creativity, Direct-to-Consumer, Education, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Physician Communications, Social Media, Technology | Also tagged , , , , , , | Comments closed