Tag Archives: advertising

Aug13

Courtesy: A Workplace Essential

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The rules of courtesy were programmed into my brain from a young age. The power of “please” and the testimony of “thank you” are the gods of courtesy, but like all greatness, there’s more than meets the eye. These words represent the beginning and the end of all things courtesy. Just as in life, the […]

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Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it […]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Also tagged , , , , , , | Comments closed
Jun26

Brain Candy: Byte-sized Creative Inspiration for Digital Minds—1st Edition

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What I love about being an advertising creative is the eternal search for creative stimulus. Always on the search for something that turns your mind on, makes you “think different” and gets you excited to show your co-workers like it was a grade school show-and-tell. But it’s this stimulus, or this search for stimulus, that […]

Posted in advertising, Branding, Creativity, Culture, Digital, Digital Advertising, Humor, Media, Video | Also tagged , , , , | Comments closed
Apr17

Multi-Screen Is the New “Mobile First”

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For the past few years, “Mobile first!” has been the rally cry of marketers. The idea was to design websites and ads to work on mobile devices first to account for the growing smartphone- and tablet-using audience. But mobile first is already obsolete; if your strategy doesn’t have multiple screens in mind, then your strategy […]

Posted in advertising, content marketing, Content Strategy, Creativity, Data, Digital, Digital Advertising, Healthcare Communications, Media, Multi Channel Marketing, Strategy, Technology | Also tagged , , , | Comments closed
Apr10

The Cycle of DTC

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The history of DTC advertising (and by that I mean all consumer/patient outreach, not just TV), has seen a number of highs and lows over the years. When campaigns first launched in the late ’90s and early 2000s, we watched as pharma marketers and their agencies worked to create brands out of medicines that, quite […]

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Apr3

Benefits of Rich Media

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The digital pharmaceutical advertising market is proving to be a growing and changing market.  Gradually over the past couple of years, more innovative tactics have become more relevant. Rich media is one tactic that has become more widely accepted not only by pharma companies and advertisers, but also by publishers. Some of you may be […]

Posted in advertising, Analytics, Data, Design, Digital, Digital Advertising, Healthcare Communications, Media, rich media, Strategy, Technology | Also tagged , , , | Comments closed
Jan28

What Famous Author Honed His Skills as an Ogilvy Copywriter?

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If you guessed Salman Rushdie, you’re right. The great novelist started his writing career as a copywriter at the London agency started by the great copywriter David Ogilvy, Joe Bunting posted at Copyblogger. While his books have captivated the literary world, his advertising credits at Ogilvy & Mather are not too shabby either. Aero is […]

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Jan14

Offices Aren’t Just For Working

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OCHWW colleagues—I think you all would agree that we face a lot of challenges at work: client requests and tight timelines, internal office debates, and the food in the cafeteria. Well, it’s not exactly Dean and DeLuca. Plus, as wonderful as it would be to leave work (physically and mentally) every day at 5:00, that […]

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Dec12

How Fantasy Football Helps You Make Better Marketing Decisions

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We’re in the middle of December, and there are a few notable events on the horizon. With Thanksgiving and an early Hanukkah season behind us, and of course Christmas around the corner, the holidays are almost top-of-mind. That is, unless you play fantasy football. If you do, then you know the fantasy football playoffs are […]

Posted in advertising, Analytics, Clients, Football, Healthcare Communications, Marketing, Research, Strategy | Also tagged , , , | Comments closed
Dec10

Asia and the Art of Pervasive Perseverance

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In less than two months, a religious festival takes place that is so fantastically crowded and celebratory that it seems unreal. Officially listed as the largest human gathering in the world, the northern Indian city of Allahabad at the confluence of the Yamuna, Ganges and Saraswati rivers will witness as many as 100 million people […]

Posted in advertising, agency life, Global Marketing, Health & Wellness, Healthcare Communications, International, Marketing | Also tagged , , , , | Comments closed