Tag Archives: agency

Aug13

Courtesy: A Workplace Essential

Thank You Typewriter

The rules of courtesy were programmed into my brain from a young age. The power of “please” and the testimony of “thank you” are the gods of courtesy, but like all greatness, there’s more than meets the eye. These words represent the beginning and the end of all things courtesy. Just as in life, the […]

Posted in Culture, Healthcare Communications, Internship, Networking, Personal Reflections | Also tagged , , | Comments closed
Jul23

Curiosity Taught the Cat

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“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare […]

Posted in agency life, behavior change, Blogging, Culture, Education, Healthcare Communications, Work-life | Also tagged , , , , | Comments closed
Apr11

The Work/Life Balancing Act

Work Life Balance_Thumbnail

I’ve been thinking a lot about work/life balance recently. It occurs to me that “work” holds the primary position in that expression, but is anchored by “life,” which seems to beg the question: “Is there really a balance?” For most of us in this business, it’s certainly obvious that it all depends on how crazy […]

Posted in advertising, agency life, Great Ideas, Healthcare Communications | Also tagged , , , , | Comments closed
Aug30

A Common Goal for Clinical Trial Participants

The Olympics opening and closing ceremonies allowed us to reflect upon and appreciate the diverse world we live in. Watching the procession of athletes was proof to us all that Olympians come from all corners of the world, in very many different shapes and sizes! The same can also be said for clinical trial participants. […]

Posted in Access, clinical trials, Healthcare Communications, Patient Communications, Patient Recruitment | Also tagged , , , , , , , | Comments closed
Jun7

Who Sped Up The Pitch Clock?

What is happening to pharma’s new business pitch process? It seems that recently the process has become more and more compressed. Major partnership decisions are being made based on a one-hour presentation—which is based on the agencies often being given only two weeks to prepare a full pitch, including brand strategy and creative. While I […]

Posted in agency life, Clients, Creativity, Great Ideas, Healthcare Communications, pitching | Also tagged , , , | Comments closed
Apr5

Ogilvy Healthworld Idea Shop: Bringing Limitless Creativity to Healthcare Communications

Last year, I participated in an Idea Shop hosted by Ogilvy & Mather UK. Idea Shop is a “pop-up agency” with volunteers from Ogilvy & Mather UK giving their own time to come and offer free marketing ideas to small local businesses, charities, entrepreneurs and community projects. I spent a day at the pop-up shop […]

Posted in Branding, Creativity, Great Ideas, Healthcare Communications, Idea Shop, Marketing, Networking, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed