Tag Archives: analytics

Apr29

Are Banner Ads Banner Advertising?

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker[1] John Wanamaker was a successful U.S. Postmaster General, as well as an effective merchant who owned many retail stores throughout the late 1800s and early 1900s. Wanamaker died in 1922, over 90 years ago.[2] The […]

Posted in advertising, Analytics, Data, Digital, Healthcare Communications, Media, Media Placement, Statistics | Also tagged , , , | Comments closed
Dec12

How Fantasy Football Helps You Make Better Marketing Decisions

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We’re in the middle of December, and there are a few notable events on the horizon. With Thanksgiving and an early Hanukkah season behind us, and of course Christmas around the corner, the holidays are almost top-of-mind. That is, unless you play fantasy football. If you do, then you know the fantasy football playoffs are […]

Posted in advertising, Analytics, Clients, Football, Healthcare Communications, Marketing, Research, Strategy | Also tagged , , , | Comments closed
Oct23

OCHWW’s 2nd Annual Partnership Summit

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My team, the Marketing Analytics & Consulting team, recently had our 2nd Annual Partnership Summit at the Chocolate Factory on October 10th. The New York office was buzzing as internal teams from OCHWW, greater Ogilvy & Mather, and clients roamed the halls eating, drinking wine, listening to presentations and meeting with various vendors. It was […]

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Apr9

Painting by Numbers: Using Enterprise-wide Analytics to Guide Marketing Strategy

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Today, analytics is playing an ever-expanding role in developing marketing strategy as clients have become aware of the importance of data in guiding campaign decisions. Like the Paint by Numbers crafts of our childhood, marketers can use stats and data points to guide the creative marketing process, resulting in a more predictable end-product. However, according […]

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Mar8

SXSW 2013: Small Data in a World of Big Data

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More than ever, modern marketers are using data to drive decisions about strategies and tactics. Clients are asking us to back up “what we think” with real numbers about “what we know.” The rise of “big data” is a hot topic at this year’s SXSW conference. Thought leaders are sharing their insights on how to […]

Posted in Analytics, Content Strategy, Data, Healthcare Communications, SXSW Interactive | Also tagged , , , , , | Comments closed
Jul5

Will Health Plans Of The Future Take Care Of Widows And Orphans?

“Widows and orphans” is a long-established phrase that connotes one of the neediest segments of societies. Throughout time, communities have been asked (or commanded, as in the Bible) to support them in some way. One modern-day version of this support takes the form of estate planning. In the 20th century, stocks that provided a relatively […]

Posted in Access, Analytics, Clients, Customer Relationship Marketing, Global Marketing, Health & Wellness, Healthcare Communications, Managed Care, Marketing, Patient Communications, Physician Communications, Research, Statistics, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , | Comments closed
Jun21

Writing For Humans

Writing for Humans Robots (we hope) will never be able to authentically experience human emotional responses to works of art and literary genius. But they can analyze our human processes, responses, and habits to respond to our requests with increasing accuracy. One of the most frequent ways we make these requests is via our daily […]

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May16

The Art of the Acronym: CRM Isn’t Just CRM When It’s MCM

Customer Relationship Marketing, Non-Personal Promotion, and Direct-to-Consumer are all concepts in marketing that aim to create the most important communication with your target. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the interaction with your target or prospect should be informed by customer intelligence. The […]

Posted in advertising, Analytics, Customer Relationship Marketing, Direct-to-Consumer, Great Ideas, Marketing, Multi Channel Marketing, Non-personal Promotion, Statistics | Also tagged , , , , , , , , , , , | Comments closed
Feb28

The 3:10 to Yummy

So I’m over by the fridge, casually nudging somebody’s unguarded Chobani from the second shelf, when I see my archnemesis approaching, Iyiola Obayami, Director of Analytics. Iyiola is a wonderful fellow if you go for that kind of thing but I chose to dislike him because a) he is better looking than me and b) […]

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