Tag Archives: apps

Feb28

How Can Self-monitoring Best Support Behaviour Change?

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Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Also tagged , , , , , , | Comments closed
Aug9

The Ultimate Health App Road Test

As someone with a self-confessed addictive personality, I am a fully paid-up app junkie. MobiHealthNews’ latest report, Consumer Health Apps for Apple’s iPhone, predicts that by summer this year there will be over 13,000 consumer health apps. Indeed, a casual glance through the Apple Store reveals countless apps to help you quit smoking, improve your […]

Posted in adherence, Apps, behavior change, Direct-to-Consumer, Great Ideas, Health & Wellness, Marketing, Patient Communications, Social Media, Technology | Also tagged , , , , , , , | Comments closed
Jul12

Mum, Dad, Reading Glasses, Arthritis and…iPhones?

“Pass me my reading glasses, will you? I can’t see the screen.” For those of us working in the healthcare communications industry, words like apps, social media, digital, mhealth and self-management are part of everyday life. But what words make up the everyday life of our parents and grandparents? Well I don’t know about you, […]

Posted in advertising, Education, Efficacy, Great Ideas, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , | Comments closed
Apr19

There’s No Crying In Advertising

Spring fever. Who doesn’t succumb at one time or another? And I am not talking about seasonal allergic rhinitis, though we have expertise in that, too. I am talking about baseball, the great American (and now international) pastime, and its connection to our industry. In what ways you ask? Just look at some of our […]

Posted in baseball, Marketing, Social Media, Technology | Also tagged , , , , , , , , , , , , , , , , , , | Comments closed