Tag Archives: audiences

May21

Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless

Dart

Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

Posted in adherence, Analytics, behavior change, Data, Healthcare Communications, Marketing, Patient Communications, Strategy | Also tagged , , , , , , , | Comments closed
Oct18

Analyze This: Boosting Communication Effectiveness With Contextual Segmentation

Segmentation is well understood as a concept but its potential is grossly underutilized, especially in pharma. The data and talent now exist to generate and execute on context-specific segments. Try it and you’ll see a significant boost in your marketing effectiveness. Segmentation, in the context of marketing effectiveness, could be described as the classification of […]

Posted in advertising, Analytics, Branding, Healthcare Communications, Marketing | Also tagged , , , , , , , | Comments closed