Tag Archives: banner ads

Apr29

Are Banner Ads Banner Advertising?

doc writing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker[1] John Wanamaker was a successful U.S. Postmaster General, as well as an effective merchant who owned many retail stores throughout the late 1800s and early 1900s. Wanamaker died in 1922, over 90 years ago.[2] The […]

Posted in advertising, Analytics, Data, Digital, Healthcare Communications, Media, Media Placement, Statistics | Also tagged , , , | Comments closed
Oct11

High Hopes for Better Banners

Banners have appeared in the same size and location on websites for many years. Over time, people have become trained to subconsciously block them out. This is known as banner blindness or burnout. Earlier this year, the Interactive Advertising Bureau (IAB) rolled out new ad units aimed at revitalizing the digital marketplace. In February, they debuted their […]

Posted in advertising, Design, Digital, Healthcare Communications, Marketing, Media Placement | Also tagged , , , , , , | Comments closed