Tag Archives: behavior change

Jun5

A Case Study: Unlearning

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Ogilvy CommonHealth Creative team’s associate copywriter, Uchechi Iroha, explores the concept of unlearning and the importance of making mistakes.

Posted in advertising, behavior change, Creativity, Education, Experiment, Great Ideas, Innovate, leadership, Learning, Marketing, Mistakes, Personal Reflections, Self-monitoring, Unlearning | Also tagged , , , , , , , | Comments closed
Jul9

Is Print Dead?

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A lot has changed in print production since I entered advertising in 1987. Back in the day, printing was a form of art. A good printer was worth his or her weight in gold. But how times have changed! Especially within the last four to five years. Art has taken a back seat, and it […]

Posted in advertising, content marketing, Customer Relationship Marketing, Digital, Digital Advertising, Direct-to-Consumer, Media, Personal Reflections, Social Media, Technology | Also tagged , , , , , , | Comments closed
Feb28

How Can Self-monitoring Best Support Behaviour Change?

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Some of today’s biggest public health challenges, such as obesity and  heart disease, can be linked to personal lifestyle decisions. Governments have tried tackling these issues with smoking bans and taxes on high-fat foods, with moderate success. However, personal health behaviour change is needed to make a significant, lasting impact. Can self-monitoring of health information […]

Posted in adherence, Apps, behavior change, Data, Digital, Health & Wellness, Healthcare Communications, Patient Communications, Self-monitoring, Technology, Wearable Health Technology | Also tagged , , , , , , | Comments closed
Sep19

Changing Behavior: Driving Brands Through Customer-Centricity

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Let’s start with a provocative thought: Brand success really isn’t about the actual brands we serve. It never really has been. Heresy, some will say! But the truth is, brand success is really about the people whose behavior we’re trying to change on behalf of the brand: healthcare providers, patients, caregivers, et al. It’s about […]

Posted in behavior change, Branding, Customer Relationship Marketing, Healthcare Communications, Marketing | Also tagged , , | Comments closed
May8

Is It “Health Insurance,” or Merely Prepaid Health Care?

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The Affordable Care Act’s (ACA) goal is to provide health insurance coverage to those without it now, and it uses 2 main mechanisms to do so. It penalizes individuals without insurance, thereby encouraging them to sign up for health insurance. (In order to support this effort, the law creates state insurance exchanges to offer health […]

Posted in Access, behavior change, Health & Wellness, Healthcare Communications, Managed Care, Patient Communications, Reimbursement | Also tagged , , , , , , , , , , | Comments closed
Aug9

The Ultimate Health App Road Test

As someone with a self-confessed addictive personality, I am a fully paid-up app junkie. MobiHealthNews’ latest report, Consumer Health Apps for Apple’s iPhone, predicts that by summer this year there will be over 13,000 consumer health apps. Indeed, a casual glance through the Apple Store reveals countless apps to help you quit smoking, improve your […]

Posted in adherence, Apps, behavior change, Direct-to-Consumer, Great Ideas, Health & Wellness, Marketing, Patient Communications, Social Media, Technology | Also tagged , , , , , , , | Comments closed
Jul10

The Rise of Transaction Medicine

Today someone sent me a video link about new technologies that will change the way medicine is practiced, today, tomorrow, forever. All of these gadgets utilized smart mobile technology to monitor some aspect of physical health, including the “do it yourself ECG” app and the “monitor patients in the ICU” app. This link came on […]

Posted in Analytics, Healthcare Communications, Patient Communications, Physician Communications, Strategy, Technology | Also tagged , , , , , , | Comments closed
Jun19

Time To Get Serious About Gaming

It’s game time We live in a world that has incredible medicines, highly trained medical staff and easy access to masses of medical information. In addition, pharmaceutical companies and other organizations strive relentlessly to increase disease and product awareness. Yet people are still ignorant about their health, and the healthcare industry struggles to drive significant […]

Posted in advertising, Creativity, Direct-to-Consumer, Education, Health & Wellness, Healthcare Communications, Marketing, Patient Communications, Physician Communications, Social Media, Technology | Also tagged , , , , , , | Comments closed