Tag Archives: behavioral retargeting

Apr25

When Will Pharmaceutical Companies Embrace Behavioral Retargeting to Drive Adherence?

Shopping Key

Picture this: You visit a website, add something to your shopping cart, but abandon the transaction. Maybe you are distracted or decide to shop around to get the best deal. The next day, you’re on a different website. Suddenly an ad pops up on your screen…for that item you had in the shopping cart the […]

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