Tag Archives: brand idea


Brand Stories DO NOT Start With PowerPoint

As with many powerful ideas, the importance of telling brand stories has been drained of meaning and resonance for two reasons: – Overuse – Bad practice It is the second issue (bad practice) that I want to address in this blog, and specifically how bad practice in storytelling compromises the success of our new business […]

Posted in advertising, Branding, Marketing, Presentations, Strategy | Also tagged , , , | Comments closed