Tag Archives: brand

Jan16

True Integration of Excellence — the Key to Advertising Success

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As the communication dynamic between doctor and patient changes, so too must the model of pharmaceutical promotions—offering a challenge for not only brand communications but also, critically, the agency that drives them. Thirty to thirty-five years ago, in what some called the heyday of big pharma communications, the model was clear: sell to the doctor, […]

Posted in advertising, Direct-to-Consumer, Global Marketing, Healthcare Communications, Marketing, Multi Channel Marketing, Planning, Strategy | Also tagged , , , , , , | Comments closed
Apr30

Video Is the New Reality

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When I was in college, I studied both film and philosophy. Regarding philosophy, to paraphrase Steve Martin, I remember just enough to screw me up for the rest of my life. One of the reasons I love video is that it is a simulated reality. Although print, radio, and poetry all evoke different wonderful experiences, […]

Posted in Branding, Digital, Healthcare Communications, Marketing, Video | Also tagged , , , , | Comments closed
Jan15

The Function of Creative in an Organization Focused on Specialty Marketing

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This blog post was co-authored by Deb Ciauro, also from Ogilvy CommonHealth in NJ. An agency of record for a specialty brand can work for several months and sometimes longer before any tangible “creative” sees the light of the marketing day. Some question when to bring the creative team into the fold and how they […]

Posted in advertising, agency life, Creativity, Healthcare Communications, Marketing | Also tagged , , , , , | Comments closed
Aug7

Have You Geo-Fenced Your Healthcare Provider Today?

What is a geo-fence? A geo-fence is a dynamically generated, predefined set of boundaries—as in a radius around a store or other location—similar to school attendance zones or neighborhood boundaries. Why use it in physician-targeted marketing plans? The latest data (source: Kantar Media) shows that 68% of healthcare professionals (HCPs) surveyed use smartphones for professional […]

Posted in Access, advertising, Branding, Clients, geo-fencing, Great Ideas, Healthcare Communications, Marketing, Physician Communications, Technology | Also tagged , , , , , , , , | Comments closed
Mar20

Just Act Like a Kindergartener

Recently, I attended two 4-hour, cross-discipline, cross-agency (WPP, of course) integration meetings—and the amazing thing about these meetings was that all participants left feeling invigorated and actually craving more. What were originally intended to be quarterly meetings have now turned into monthly meetings with everyone jazzed about going. (And we all know that with all […]

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