Tag Archives: business

Apr18

Sharpening Up the Industry’s Smartest Teams

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Ogilvy CommonHealth Worldwide (OCHWW) purchases a unique and expansive range of syndicated research, currently providing access to over 30 different sources. In January, the management, oversight and strategic deployment of these properties were aggregated within the Global Business Intelligence and Integration (GBII) Skill Center led by industry veteran David Chapman. The GBII Skill Center is […]

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Jun14

B2B2C – The New Normal

As the marketing world evolves and social media become the go-to source for information, Business to Business to Customer (B2B2C) is now the new norm. To take an innovative approach to B2B2C, it’s important that we now partner with strong companies that can give as large a reach as would be expected from an Ogilvy […]

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Jun7

Who Sped Up The Pitch Clock?

What is happening to pharma’s new business pitch process? It seems that recently the process has become more and more compressed. Major partnership decisions are being made based on a one-hour presentation—which is based on the agencies often being given only two weeks to prepare a full pitch, including brand strategy and creative. While I […]

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Apr3

Let’s Be Advocates for the Advocates

One of the foundations of effective public relations is establishing strong relationships with potential advocates for a cause, brand or company.  In the pharma industry, one of the most critical allies is the patient advocacy group (PAG) sector.  Whether it’s securing optimal market access, or gaining access to funding for outreach and awareness activities, the […]

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