Tag Archives: campaign

Feb26

Sleuthing for Clues: A Planner’s Story

Sleuthing

I am currently an associate rotating through Ogilvy Healthworld’s planning department. This month I have been tasked with working on an oncology brand in its mission to become the drug of choice for HCPs when prescribing patients with chronic myelogenous leukemia (CML) a first- or second-line treatment. As an agency, we must develop a bold […]

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