Tag Archives: cancer

May1

Oncologists to Initiate Discussion Around Value

money stethoscope

Earlier this month a new initiative was announced to encourage oncologists to discuss the price and relative value of cancer medicines with their patients. No, this was not driven by executive fiat as part of the ACA, nor is it the brainchild of an insurance carrier. Instead, it comes from the American Society of Clinical […]

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May10

When Marketing is a Higher Calling

care

I am not involved in marketing religious products, and trust me when I say that there is no divine intervention lending a hand as I write this. Instead, my higher calling is to market therapies and diagnostics in cancer, HIV and other difficult-to-treat disease states. What drives a desire to market drugs in these disease […]

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Apr12

Specialty Pull-Through (It’s Not The Pull-Through We Grew Up With!)

As pharma companies continue to fight a more generic market and strive to maximize their access, the one term you hear time and time again in brand marketing circles is “pull-through.” For the past 15 years, pharma has viewed pull-through as the art of maximizing preferred tier status at a health plan—usually the result of […]

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Jan17

A Growing Cost Consciousness in Oncology

Diagnostics are improving.  The US population is aging. Patients are living longer. Pipelines are filled disproportionately with both large and small molecules targeted across numerous tumor types. An increased number of generically available cancer therapies and biosimilars are looming on the horizon. With all these factors at work, the United States healthcare system continues to […]

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