Tag Archives: clients

Feb21

Choosing Your Road—Transitioning From Bench Science to Specialty Healthcare Communications

road

    Two roads diverged in a wood, and I, I took the one less traveled by…  – Robert Frost A common question floating around the brains of many researchers is, “Where do I see myself in the future?” It was one that I faced many times throughout my scientific training. The well-travelled path of […]

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Feb13

You Might Not Realize It, But You Can Be Working For The MI6

MI6

What interested me most about James Bond’s career, and, most importantly, that of his support staff, is the development and implementation of a unique and highly versatile arsenal of innovative technology. Starting with Bond’s pager in From Russia With Love, followed by that pen-sized-underwater-oxygen-recycling-breather-thing in Thunderball, or the way-ahead-of-its-time GPS tracker in Goldfinger—all these are […]

Posted in adherence, advertising, behavior change, Branding, Clients, Healthcare Communications, Marketing, Technology | Also tagged , , , , , | Comments closed
Oct29

StormWorks and What We’ve Learned From the Hurricane

hurricane thumbnail image

It’s a little hard to believe that today is the one-year anniversary of Hurricane Sandy, a storm that ravaged the East Coast and plunged much of the region into darkness. Even harder to believe that it was the second storm in two years to knock out all power…on almost the exact same day in October. […]

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May16

Client Banner Days That Click

banner-day-1

This past Saturday, the Mets held their annual Banner Day at Citi Field—a one-day event that gives baseball fans a chance to express their loyalty, appreciation and creativity to their beloved ball club using homemade banners. Fortuitous for the Mets’ brass that the banner parade was held on the field before the game, as the […]

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Apr9

Painting by Numbers: Using Enterprise-wide Analytics to Guide Marketing Strategy

Paint Brush Man_Thumbnail

Today, analytics is playing an ever-expanding role in developing marketing strategy as clients have become aware of the importance of data in guiding campaign decisions. Like the Paint by Numbers crafts of our childhood, marketers can use stats and data points to guide the creative marketing process, resulting in a more predictable end-product. However, according […]

Posted in Analytics, Clients, Data, Healthcare Communications, Planning, Statistics, Strategy | Also tagged , , , , , , | Comments closed
Apr4

Positioning: Impossible!

Circle in Square

For most of us, working in pharmaceutical marketing is a joy. We are challenged to use our brains daily and we find the marriage of science and creativity a fulfilling career path. But there are at least two aspects of mainstream advertising where I become jealous of our consumer packaged goods brethren: 1) when they […]

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Jan24

What’s Your Story?

Tell-Your-Story

Building Strong Partnerships Through the Power of Storytelling Story is an essential part of everything we do in life and in communications. Whether you’re a junior account exec explaining changes on a scope of work to a client, or a creative director pitching a new TV spot, your work can live or die based on […]

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Jan3

A Day in the Life of a Media Professional…

Day-In-the-Life

To be successful in media one must have an eye for detail, possess excellent organizational skills, demonstrate flexibility and work well in a team. It takes an army to accomplish our goals and ensure our clients are ahead of the trends. No two days are the same. As the day evolves, you will find it […]

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Oct9

Reflecting on Young Executives’ Night Out

I recently had the honor of attending Young Executives’ Night Out, an industry-wide event hosted by the Medical Advertising Hall of Fame. It was an evening of true inspiration, where the most influential giants of our industry shared knowledge and experience with the future stars. As a panel of CEOs discussed their career experiences, challenges […]

Posted in agency life, behavior change, Clients, Great Ideas, Healthcare Communications, Learning, Networking | Also tagged , , , , , , | Comments closed
Aug9

The Ultimate Health App Road Test

As someone with a self-confessed addictive personality, I am a fully paid-up app junkie. MobiHealthNews’ latest report, Consumer Health Apps for Apple’s iPhone, predicts that by summer this year there will be over 13,000 consumer health apps. Indeed, a casual glance through the Apple Store reveals countless apps to help you quit smoking, improve your […]

Posted in adherence, Apps, behavior change, Direct-to-Consumer, Great Ideas, Health & Wellness, Marketing, Patient Communications, Social Media, Technology | Also tagged , , , , , , , | Comments closed