Tag Archives: clinical data

Sep4

Does the Bell Toll for Traditional Siloed Promotional Activities in a Leaner Compliance-Driven Pharma World?

Our clients are saying that the role of Medical Education will grow in years to come…potentially biting into other traditional areas of the marketing mix. Does this spell disaster for advertising or PR? Ogilvy Healthworld Medical Education recently surveyed its clients to assess what the future would hold for Med Ed, and the results were […]

Posted in Access, Analytics, behavior change, Marketing, medical affairs, Medical Education | Also tagged , , , , , , | Comments closed
Apr12

Specialty Pull-Through (It’s Not The Pull-Through We Grew Up With!)

As pharma companies continue to fight a more generic market and strive to maximize their access, the one term you hear time and time again in brand marketing circles is “pull-through.” For the past 15 years, pharma has viewed pull-through as the art of maximizing preferred tier status at a health plan—usually the result of […]

Posted in Access, Branding, Managed Care, Marketing, Reimbursement, Strategy | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed