Tag Archives: CME

Sep4

Does the Bell Toll for Traditional Siloed Promotional Activities in a Leaner Compliance-Driven Pharma World?

Our clients are saying that the role of Medical Education will grow in years to come…potentially biting into other traditional areas of the marketing mix. Does this spell disaster for advertising or PR? Ogilvy Healthworld Medical Education recently surveyed its clients to assess what the future would hold for Med Ed, and the results were […]

Posted in Access, Analytics, behavior change, Marketing, medical affairs, Medical Education | Also tagged , , , , , , | Comments closed
Apr24

They Unblinded Me With Science

Few disciplines in our industry are as dynamic as medical education. That’s not what everyone imagines, of course. But nowhere is it truer that the digital shift has required a radical re-imagination of how to engage physicians demanding a higher level of scientific discourse.  Drastically reduced dinner meetings and local symposia, almost no “enduring” (read: print) materials. The […]

Posted in Branding, Clients, Design, Education, Global Marketing, Marketing, Strategy | Also tagged , , , , , , , , , , , , , | Comments closed