Tag Archives: communication


Curiosity Taught the Cat


“An endless trail of ideas floats in the ether. You will only see them if you are curious.” I read this in The Eternal Pursuit of Unhappiness book all Ogilvy employees know and love. It got me thinking about curiosity—one of David Ogilvy’s eight habits. Is curiosity an important skill to have in the healthcare […]

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Interactivity—The Obvious Secret to Social Media

Social Media

I guess it’s a new world order.  Control has been replaced with influence.  And the tremendous exchange of everything from financial information to a simple “like” on Facebook has made interactivity the word of the future.  Interactions have now become a currency where brands and individuals seek out a level of validation—and power.  And in […]

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The Parent Factor—How to be a Good Daughter and Pharma Marketer

Patient Doctor Thumbnail

When my mother was recently diagnosed with COPD, I thought I could help her. We had worked on the gold-standard treatment for a decade, knew the data, the leading clinicians in the field and the course of the disease. However, knowing the answers is one thing, effectively communicating them to a parent is quite another. […]

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Don’t Be Fooled: The Core Tenets of Relationship Marketing Are Timeless


Going back to basics on effective communication can lead to a big impact on your audience. Pharmaceutical marketing at a glance seems unrecognizable compared to a few short years ago: technological advancements, big data, changing sales models, channel fragmentation, mobile marketing, social media…the list goes on. This constant sea of change is enough to overwhelm […]

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Is It “Health Insurance,” or Merely Prepaid Health Care?


The Affordable Care Act’s (ACA) goal is to provide health insurance coverage to those without it now, and it uses 2 main mechanisms to do so. It penalizes individuals without insurance, thereby encouraging them to sign up for health insurance. (In order to support this effort, the law creates state insurance exchanges to offer health […]

Posted in Access, behavior change, Health & Wellness, Healthcare Communications, Managed Care, Patient Communications, Reimbursement | Also tagged , , , , , , , , , , | Comments closed

Catch Us if You Can: Part 2

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Co-authored by Maria Colicchio and Courtney Kober from Ogilvy CommonHealth Wellness Marketing – Parsippany, NJ As you may have read in our first blog post, seen here, Millennials are taking the world by storm. We’re becoming a prevalent force and we’re shaking things up! Our behaviors and habits may be different from those of other […]

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How Communications Can Support Mergers and Acquisitions


With mergers and acquisitions (M&A) in the pharmaceutical sector showing no signs of slowing down, there has been criticism of some deals in recent years. These acts of consolidation don’t always reap the fruits they set out to bear and, if not managed well, may even result in a stifling of innovation, reduction in R&D […]

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Analytics Drives the Contact Center


“This call may be monitored and recorded for training purposes.”That’s a familiar refrain to all of us who’ve called into a call center in the last 15 years or so. In the past, these recordings were used for exactly what the recordings stated—company supervisors would listen to them to perform employee evaluations. Recently, however, companies […]

Posted in Analytics, Clients, Customer Relationship Marketing, Data, Healthcare Communications, Marketing, Research | Also tagged , , , , , | Comments closed

What’s Your Story?


Building Strong Partnerships Through the Power of Storytelling Story is an essential part of everything we do in life and in communications. Whether you’re a junior account exec explaining changes on a scope of work to a client, or a creative director pitching a new TV spot, your work can live or die based on […]

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Infographics as a Pharmaceutical Marketing Tool

Infographics—they are everywhere. In the last two years alone, the search volume for infographics has increased by an astounding 800%. Through 2011-2012, that equated to approximately 301,000 Google searches a month. Infographics aren’t really a new trend, but rather a trend that has been reinvigorated through the continued upswing in social media channels. For those […]

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