Tag Archives: communications

Feb18

Taking the Pulse…Tuning In to the New Patient Network

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A guest blog post from Craig Martin – Chief Executive Officer of Feinstein Kean Healthcare, an Ogilvy & Mather Company Most of us are far too young to remember the early days of television. What I do recall from my childhood is that three networks owned the airwaves, large numbers of people followed a small […]

Posted in adherence, advertising, behavior change, Content Strategy, Customer Relationship Marketing, Digital, Digital Advertising, Health & Wellness, Healthcare Communications, Patient Communications, Public Relations, Social Media, Technology | Also tagged , , , | Comments closed
Jan16

True Integration of Excellence — the Key to Advertising Success

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As the communication dynamic between doctor and patient changes, so too must the model of pharmaceutical promotions—offering a challenge for not only brand communications but also, critically, the agency that drives them. Thirty to thirty-five years ago, in what some called the heyday of big pharma communications, the model was clear: sell to the doctor, […]

Posted in advertising, Direct-to-Consumer, Global Marketing, Healthcare Communications, Marketing, Multi Channel Marketing, Planning, Strategy | Also tagged , , , , , , | Comments closed
Jan7

The Great Migration

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Physicians: Owners to Employees In the animal kingdom migration is natural and instinctual, a relatively long-distance movement of individuals as a group, as defined in the dictionary. It is found in all major animal species. The trigger for the migration may be climate, availability of food, the season of the year, or a major habitat change or […]

Posted in Access, Fair Balance, Healthcare Communications, Managed Care, Physician Communications, Reimbursement | Also tagged , , , , , , | Comments closed
Dec17

The Death of the Press Release?

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Did all PR professionals feel a slight shudder of fear upon hearing that Ashley Brown, digital communications and social media lead for The Coca-Cola Company, has vowed to “kill the press release”? I did, but only for a moment. After all, Mr. Brown’s proclamation came during a presentation called “Brand journalism at Coca-Cola: Content, data, […]

Posted in behavior change, content marketing, Healthcare Communications, Marketing, Media Placement, press release, Public Relations, Strategy | Also tagged , , | Comments closed
Aug29

Communicating Value in Our Changing Healthcare System

Recently, the Supreme Court of the United States issued a 5-4 ruling essentially upholding the entirety of the 2010 Affordable Care Act (ACA). Many Americans, including the millions working in the healthcare industry, have questions about what the SCOTUS decision means. As many of the provisions of the law come on-line in 2014, the full […]

Posted in Access, behavior change, Efficacy, Healthcare Communications, Patient Communications, Physician Communications, Reimbursement, Strategy | Also tagged , , , , , , , , , | Comments closed
Apr5

Ogilvy Healthworld Idea Shop: Bringing Limitless Creativity to Healthcare Communications

Last year, I participated in an Idea Shop hosted by Ogilvy & Mather UK. Idea Shop is a “pop-up agency” with volunteers from Ogilvy & Mather UK giving their own time to come and offer free marketing ideas to small local businesses, charities, entrepreneurs and community projects. I spent a day at the pop-up shop […]

Posted in Branding, Creativity, Great Ideas, Healthcare Communications, Idea Shop, Marketing, Networking, Social Media, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , , , , , | Comments closed