Tag Archives: consulting

Oct23

OCHWW’s 2nd Annual Partnership Summit

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My team, the Marketing Analytics & Consulting team, recently had our 2nd Annual Partnership Summit at the Chocolate Factory on October 10th. The New York office was buzzing as internal teams from OCHWW, greater Ogilvy & Mather, and clients roamed the halls eating, drinking wine, listening to presentations and meeting with various vendors. It was […]

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Apr9

Painting by Numbers: Using Enterprise-wide Analytics to Guide Marketing Strategy

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Today, analytics is playing an ever-expanding role in developing marketing strategy as clients have become aware of the importance of data in guiding campaign decisions. Like the Paint by Numbers crafts of our childhood, marketers can use stats and data points to guide the creative marketing process, resulting in a more predictable end-product. However, according […]

Posted in Analytics, Clients, Data, Healthcare Communications, Planning, Statistics, Strategy | Also tagged , , , , , , | Comments closed